Brand identity design.
Positioning, a recognisable identity and guidelines that keep every expression of your brand connected.
An identity your team can use every day.
A logo is one part of a brand. We connect the words, colours, typography and applications so your team can create new work without starting from scratch every time.
What we can build together.
The final deliverables, review rounds and schedule are agreed around your brief.
- Brand foundations
- Audience, positioning and a message that explains why customers should choose you.
- Visual identity
- Logo direction, typography, colour and a graphic language for digital and physical touchpoints.
- Voice and messaging
- Writing principles, key messages and examples your team can adapt.
- Launch applications
- Priority templates and files for the places customers will meet the brand first.
See the identity in use.
Explore individual brandbook examples, from first concepts to detailed guidelines and everyday applications.
Test the identity where it will live.
Use real applications to compare directions
A logo on a blank slide does not show how an identity behaves. Bring a typical social post, a website page, a proposal and a physical item if your business uses one. Comparing directions on the same material helps reveal which system stands out, reads well and holds up in daily use.
Plan for the people using the files
A designer, sales colleague and print supplier need different kinds of guidance. The handover should make the everyday choices easy: the right logo, the right colour values and a suitable starting layout. Decide which templates your team needs first instead of treating every possible application as a launch requirement.
From brief to handover.
Find the idea
Review the business, audience and existing identity, then agree a creative brief.
Develop the system
Explore distinct directions and refine the chosen identity across real applications.
Prepare the handover
Document the rules and organise final assets so internal teams and suppliers can use them.
The answers to
your questions.
Get in touch
Can we keep our current logo?
Yes. We can extend an existing identity with clearer colour, type, imagery, voice and application rules.
How do you decide the number of concepts?
We agree the exploration and revision rounds in the scope. The aim is a few considered directions with clear reasoning.
Can we see brandbook examples?
Yes. The example library includes identity presentations, full guidelines and application systems, with separate pages for each supplied version.