Google Analytics.
Know the journey.
Improve the next step.
We set up meaningful events and conversions, then build reports your team can actually use.
Explore Google Analytics (opens in a new tab)
Why it helps
- Shows where visitors come from.
- Tracks which pages and actions lead to enquiries.
- You can see which channels and pages lead to enquiries and make better budget decisions.
- Conversion reports show where visitors drop out before contacting you.
Decide what you need to learn
An analytics setup should answer business questions. We start with the routes people take to enquire, book or buy, then define the events needed to understand those routes. That keeps the implementation focused on decisions your team can make from the reports.
Verify events with real journeys
We check the measurement on the site, using test visits and submissions. A button click is different from a successful form completion, so the event definition matters. Campaign naming and referral handling also need consistency if you want to compare channels fairly.
Read reports with their limits in mind
Consent choices, browser behaviour and configuration affect what gets measured. We compare analytics trends with server or CRM records where appropriate, rather than expecting every system to show identical totals. A good report states what an event means and how it informs the next decision.
Product reference: Google Analytics setup guide. Our approach above describes how we plan and evaluate the work.
