Design.
Brand identity · Naming · UX/UI · Websites
Custom software and AI development.
Custom software development in Dubai: web apps, mobile apps and business platforms, connected to ChatGPT, Claude and the AI tools your team already uses.
The tools behind the work.
Explore our development, marketing and automation toolkit.
Software that fits the business, ready for AI.
Off-the-shelf tools rarely match the way a business sells and serves its customers. Our custom software development in Dubai builds the application or platform around your process, keeps the code and data in your hands and gives AI assistants controlled, documented access to the systems that matter. We build software for clients across the UAE, the GCC and worldwide.
Three disciplines working from one plan.
Design gets you noticed.
Marketing brings people in.
Analytics shows you what to do next.
Marketing.
Strategy · SEO · Paid media · Lead generation
Analytics.
CRM · Attribution · Dashboards · Optimisation
20+ specialists, and one team answerable for the result.
Explore our servicesWhat we can build together.
The final deliverables, review rounds and schedule are agreed around your brief.
- Custom apps and business platforms
- Build web applications, client portals, booking tools and operational systems around agreed users, permissions and business processes.
- CRM, people and billing workflows
- Scope customer management, staff workflows, quotes or billing modules where standard tools fall short. Specialist payroll, tax and accounting rules need your domain owner’s review.
- AI, APIs and system connections
- Connect existing systems, AI assistants and documented APIs or MCP tools with clear permissions, validation and human review where needed.
- Cloud operation and ownership
- Agree hosting, deployment, monitoring, backups and support. Hand over client-owned code, accounts and documentation so the product can be maintained.
- 12Years of team experience in Dubai
- 140+Campaigns run by our team across the GCC
- 38Retainer clients managed by our team
- 4.6×Average return on ad spend across team-run campaigns
Figures cover our team’s combined experience, including work before 3tf opened in Meydan Free Zone in 2026.
Decide what the assistant may change.
Start with one process, not a platform
Pick the workflow that costs the most time or loses the most customers today, and build the first release around it. A narrow first version is easier to test with real users, and it shows which features are worth adding next.
Give AI access in layers
Let an assistant read information before it can change anything. With MCP, each tool the assistant can call is defined separately, so reading a booking, drafting a reply and updating a record can carry different permissions and approval steps.
Let’s discuss your project
Leave your number. We’ll help you choose the next step.
From brief to handover.
Map the process and systems
Agree the users, the data, the integrations and what the first release must do.
Build in short releases
Ship a working version early, test it on real tasks and add features in priority order.
Connect AI and hand over
Add AI and MCP access with agreed permissions, then document the system, train the team and support the launch.
The answers to
your questions.
Get in touch
What is MCP?
The Model Context Protocol is an open standard for connecting AI assistants such as Claude and ChatGPT to tools and data. An MCP server lets an assistant read from or act in your systems within the limits you set.
Do you build mobile apps?
Yes. We build mobile apps alongside web applications when your customers or team need them, and plan the platforms, accounts and store submission with you.
Can AI work with our existing software?
Usually, if the software has an API or a database we can reach securely. We review what is available and agree what an assistant may read and what it may change.
Who owns the code?
You do. We prefer client-owned repositories, hosting and accounts, with access for our team.