Similarweb.
Understand the market.
Spot the opening.
We compare competitor traffic and channels to identify where your market is paying attention.
Explore Similarweb (opens in a new tab)
Why it helps
- Compares competitor traffic and channels.
- Helps spot gaps in a market.
- A clearer view of the market helps you choose channels and messages with more confidence.
- Competitor benchmarks reveal channels you may be missing.
Build a view of the wider market
Your analytics explains your own website; it cannot show every route customers take across the market. Similarweb provides external traffic and audience estimates that can help us compare competitors and channels. We use that view to identify questions worth investigating in your own strategy.
Compare businesses on a fair basis
We choose relevant domains, countries and time periods before drawing conclusions. A global publisher is not a direct benchmark for a local service business. The comparison should help explain channel choices or seasonality, with the differences between the businesses kept visible.
Use external estimates carefully
Similarweb describes a methodology that combines multiple data sources and modelling. The figures are estimates, and coverage varies. We look for broad patterns and corroborating evidence, then validate a proposed campaign with your own data before committing a larger budget.
Product reference: How Similarweb measures digital traffic. Our approach above describes how we plan and evaluate the work.
