Facebook.
Reach your audience.
Measure the response.
We build audience groups, run campaigns and connect responses to your lead process.
Explore Facebook (opens in a new tab)
Why it helps
- Reaches audiences by location and interests.
- Keeps ads, posts and messages in one place.
- You can turn local awareness into enquiries and see which campaigns bring them in.
- Lead data helps you put more spend behind audiences that respond.
Connect the message to the offer
Facebook activity works best when the audience, creative and next step agree. We define what the campaign is asking someone to do, then prepare the page or form that receives them. This gives the campaign a specific business purpose before media spend begins.
Make the handover part of the campaign
We plan the response to a new enquiry alongside the ads. The sales team needs the source, the person’s request and a clear owner for follow-up. A test submission helps check that those details reach the right place before real prospects start arriving.
Judge leads with the sales team
A low cost per enquiry can hide poor fit. We review campaign results with feedback about contactability, relevance and progress towards a sale. That leads to better creative and audience decisions than chasing the largest number of form submissions.
Product reference: Meta introduction to Business Suite. Our approach above describes how we plan and evaluate the work.
