All tools
Social content

Instagram.

Show the work.
Start a conversation.

We plan the content, create posts and Reels, and make the route from your profile to an enquiry clear.

Explore Instagram (opens in a new tab)
Instagram creator marketplace interface
Interface reference: Official product source (opens in a new tab)

Why it helps

  • Shows products and work in a visual format.
  • Opens a direct path from content to enquiries.
  • A consistent visual presence gives prospects proof of your work and more reasons to get in touch.
  • Profile visits and enquiries show which content deserves more attention.

Build a recognisable point of view

People come back to an Instagram account when it gives them a reason to. We start with the questions customers ask, the work you can show and the visual language of the brand. Those inputs become a set of repeatable content themes that can support a realistic publishing schedule.

Plan the journey beyond a post

For each idea we define the message, format and next action. A project walkthrough might introduce your approach; a short demonstration might answer a practical question. The profile and destination page should continue that conversation, with a clear route to enquire when someone is ready.

Learn from the responses that count

Reach tells you how many people saw a post, not how closely they looked. We review saves, relevant conversations and enquiries alongside the content itself. The next production cycle builds on topics that connect with the intended audience, while leaving room to test a different angle.

Product reference: Meta on Instagram brand and creator collaboration. Our approach above describes how we plan and evaluate the work.

Written by the 3tf team.

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