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Sales CRM

HubSpot.

Every lead.
One clear pipeline.

We set up your pipeline, forms, follow-up workflows and reports around your sales process.

Explore HubSpot (opens in a new tab)
HubSpot CRM deals board with pipeline columns and deal cards
Interface reference: Official product source (opens in a new tab)

Why it helps

  • Shows every lead and next step in one pipeline.
  • Automates follow-up so fewer enquiries go cold.
  • Leads reach the right person sooner, and your team can see where deals slow down.
  • Pipeline reports show where leads stall and which sources close.

Make the next sales action visible

A contact list does not explain what should happen next. We use HubSpot to organise the path from an enquiry to a qualified opportunity, with stages that reflect your actual sales process. Each open deal should have an owner, enough context and a clear next action.

Define stages before adding automation

We agree what has to be true for a deal to move between stages. Then we connect the relevant website forms and capture the source information the team needs. A test enquiry checks both the record and the notification, including what happens when the contact already exists.

Review the pipeline as a working system

We inspect unassigned enquiries, overdue actions and deals that remain at one stage for too long. Those observations can reveal a process problem before it becomes a reporting problem. The handover explains how the team should update records and which fields the reports depend on.

Product reference: HubSpot pipeline management. Our approach above describes how we plan and evaluate the work.

Written by the 3tf team.

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