Three identity directions for one packaging brand. Explore the lime, blue and yellow concepts, from the core symbol to everyday applications.
An open-box symbol and vivid lime colour connect the identity to packaging and logistics.
Artwork from the supplied Kaspack concept presentation, version 1. Selected spreads have been adapted into English.
Explore lime identity conceptA blue geometric symbol develops Kaspack’s existing packaging identity into a consistent application system.
Artwork from the supplied Kaspack concept presentation, version 2. Selected spreads have been adapted into English.
Explore blue identity conceptA folded yellow K becomes a bold graphic device across the packaging brand’s touchpoints.
Artwork from the supplied Kaspack concept presentation, version 3. Selected spreads have been adapted into English.
Explore yellow identity conceptTell us what you want to fix or grow, and we’ll suggest where to start.
