Blue identity concept
Kaspack: Blue identity concept.
A blue geometric symbol develops Kaspack’s existing packaging identity into a consistent application system.

Inside this identity.
The second direction explores continuity with the earlier mark. A repeated geometric symbol brings structure to business cards, packaging tape, cartons and display banners.
- Focus
- Geometric symbol, Blue identity system, Banners and packaging
- Presentation
- 10 selected pages from a 13-page document
- Source
- Artwork from the supplied Kaspack concept presentation, version 2. Selected spreads have been adapted into English.










