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Yellow identity concept

Kaspack: Yellow identity concept.

A folded yellow K becomes a bold graphic device across the packaging brand’s touchpoints.

Kaspack: A folded yellow K becomes a bold graphic device across the packaging brand’s touchpoints.

Inside this identity.

The third direction gives the initial letter a strong silhouette. Yellow and charcoal carry the identity across small printed pieces, tape, shipping cartons and display banners.

Focus
Letterform as symbol, Yellow and charcoal palette, Graphic repetition
Presentation
10 selected pages from a 13-page document
Source
Artwork from the supplied Kaspack concept presentation, version 3. Selected spreads have been adapted into English.

Explore another direction.

All Kaspack directions
Kaspack: An open-box symbol and vivid lime colour connect the identity to packaging and logistics.

Lime identity concept

An open-box symbol and vivid lime colour connect the identity to packaging and logistics.

Kaspack: A blue geometric symbol develops Kaspack’s existing packaging identity into a consistent application system.

Blue identity concept

A blue geometric symbol develops Kaspack’s existing packaging identity into a consistent application system.

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