E-commerce
The Queen’s Garden
An online storefront for a luxury florist, with 2.6× more orders.
- 2.6×Online orders
- 4.8×Return on ad spend
- 31%Repeat customers
The brief
The Queen’s Garden is a luxury flower boutique. Its shop window drew people in, but its online store did not. They wanted a storefront that sold as well as the boutique, and ads that paid for themselves.
What we did
- E-commerce website
- Product photography
- Google Ads
- Meta Ads
- Email marketing
- A/B testing
A storefront with the boutique’s feel
Full-width photography, clear prices and a delivery date chosen before checkout.
Shopping ads that pay back
Google Shopping and Meta catalogue ads, bid by margin rather than revenue alone.
Emails that bring people back
Reminders before the birthdays and anniversaries customers save at checkout.
Small tests, every month
We test one change at a time on the product page and keep what wins.
The results
- 2.6×Online orders in the first year
- 4.8×Return on ad spend across Google and Meta
- 31%Of online customers order again within a year
Stack
- Google Ads
- Meta Ads
- Google Analytics
- Mailchimp
- Microsoft Clarity
“The website finally looks like the boutique, and it sells like it too.”
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