Hotels
InterContinental · Hyatt · Marriott
A loyalty promotion across 73 hotels in 13 countries cut acquisition cost by 55%.
- 55%Lower acquisition cost
- 73Hotels in one campaign
- 13Countries live at once
The brief
Three hotel groups wanted more members in their loyalty programmes without raising media spend. Each hotel ran its own promotion, with its own creative and its own reporting. We were asked for one campaign that every property could use.
What we did
- Campaign strategy
- Meta Ads
- Google Ads
- Ad creatives
- Landing pages
- Reporting dashboards
One campaign, 73 local versions
We built one creative system and adapted it by language, market and offer, so each hotel could launch within days.
Audiences by market
Meta and Google campaigns were split by country and type of traveller. Budget moved each week towards the markets that converted.
Pages that sign people up
Short sign-up pages, one per market, with the offer at the top and nothing else to distract.
One report for every group
A shared dashboard showed the cost per new member by hotel, country and channel, updated daily.
The results
- 55%Lower cost to acquire a new loyalty member
- 73Hotels running one shared campaign
- 13Countries live at the same time
- 2.3×More weekly sign-ups at the peak of the promotion
Stack
- Meta Ads
- Google Ads
- YouTube
- Google Analytics
- Microsoft Clarity
- Mailchimp
“We finally had one view of what every hotel spent and what it got back.”
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