Real estate
F and C Properties
A calmer, premium site and campaigns that book 96 viewings a month.
- 96Viewing requests a month
- AED 61Cost per lead
- 28%Leads that book a viewing
The brief
F and C Properties sells high-end homes across Dubai. Its buyers expect a calm, premium experience, and its agents wanted fewer, better leads. The site had to feel like the homes it lists.
What we did
- Website redesign
- UX/UI design
- Google Ads
- Meta Ads
- Retargeting
- Call tracking
A quieter, premium site
Large photography, short copy and a viewing request on every listing.
Search for buyers with intent
Google Ads on area and property searches, with budget focused on villas and penthouses.
Retargeting with care
Meta retargeting shows saved and viewed homes again, capped so it never feels pushy.
Calls counted
Call and form tracking show which listings and campaigns lead to viewings.
The results
- 96Viewing requests a month
- AED 61Average cost per lead
- 28%Of leads book a viewing
Stack
- Google Ads
- Meta Ads
- Google Analytics
- CallGear
- HubSpot
- Microsoft Clarity
“Fewer calls from browsers, more from people ready to view.”
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