The broker
Your photographs, story, specialism and own assessment of the development.
Marketing for brokers · Concept case study
I bring you and
the project into
one personal website.
I bring your identity into the developer’s visual world. Your portrait, experience and the project materials become an elegant personal website where clients recognise you and understand your perspective. Sophie Wolfson and Samana Collecta show how it works.
A service concept for brokers. Sophie is a demonstration character; Samana Collecta illustrates how I work with developer materials.
Integration conceptSAMANA
COLLECTAPrivate Island Living
COLLECTAPrivate Island Living
Sophie WolfsonUAE off-plan property advisor
My service for property brokers
Your name, inside
the project’s visual world.
I create a personal presentation you can send to clients as your introduction to a property. Developer materials set the aesthetic; your identity, experience and point of view make it yours.
The project
The brochure, architecture, interiors, palette and verified developer information.
The personal website
A coherent composition, your own narrative and a direct way to reach you.
How I integrate the broker and the development
Your photograph.
The project. Your website.
Your photograph and the developer’s brochure are the starting point. These seven illustrated steps show how I add your identity, perspective, scene direction and enquiry flow to create one personal website.
01 / 07 · The broker
The property meets Sophie.
I bring Sophie’s original portrait into Samana Collecta’s visual world, balancing scale, composition and space for the copy. The client sees both the broker and the development together.
A real person. A recognisable property.
Your identityYour nameYour expertise
Developer worldArchitectureVisual language
SOPHIE WOLFSONSAMANA COLLECTAOne personal presentation
02 / 07 · Materials
Start with the actual brochure.
I use the 58-page Samana Collecta presentation for the architecture, residence types, marina and amenities. Missing prices, measured plans and commercial terms remain questions to confirm.
Approved facts. Original copy.
Developer source packBrochureArchitecture and interiorsApproved information
03 / 07 · Photographs
Build a varied visual story.
Original portraits, the island renders and four clearly labelled illustrative scenes give Sophie different actions and viewpoints while keeping the same identity.
Portraits, spaces and details.
A varied scene directionWalkingObservingPresenting and discussing
04 / 07 · Their voice
Let Sophie explain her choice.
The first-person assessment covers the island setting, the route home, the types of residences and who this way of life could suit. The brochure supports the reasoning.
Their knowledge gives the page its value.
The broker’s own assessment“An island address should fit your everyday life. That is where I would start our conversation.”
05 / 07 · Contact
Keep the property context.
A buyer’s enquiry carries the project and the broker’s context into the next conversation. The controls here preview that structure; this demonstration’s live forms contact 3tf.
One property. One clear next step.
A direct conversationProject contextYour enquiry route
06 / 07 · The address
A clear address for sharing.
The example can be shared as a separate Samana Collecta presentation. A real broker page would use the agreed agency address and authorised contacts.
One broker can have many property pages.
Your own addressYour nameA link to share
07 / 07 · The website
One connected presentation.
You receive a personal website with your name, recognisable imagery, experience and assessment of the development. Share it after an introduction, use it in advertising and extend it to your next projects.
Ready for a real conversation.
The finished personal websiteYour identityYour project storyYour contact details
Step 1 of 7 · The brokerChoose a step, or use the arrows. Selecting a step stops the automatic sequence.
The result, demonstrated
How your personal
presentation could look.
Sophie Wolfson is our model in the broker role. Her name, demonstration biography and brochure-based perspective let you experience a complete personal website, beyond a single banner.
BROKER WEBSITE CONCEPT · SOPHIE WOLFSON
Inside the website · Meet the broker
Sophie Wolfson.
A person before a property list.
I start with the person: name, character, experience and professional approach. The sample below shows how a broker’s biography can read in their own personal website.
Sophie Wolfson
I moved to Dubai in 2017 and have spent the years since helping families and investors choose new homes in the UAE. Many of my clients buy off-plan and live abroad; my role is to examine the details they cannot check in person.
I do not put every launch on a shortlist. I read the developer’s materials, compare the options and ask how a home would fit the buyer’s actual routine. For Samana Collecta, I would begin with island access, the different residence types and the experience of living by the water.
Languages in the example: English and Russian
Track record in the demonstration biography
- 9 years
- in UAE property
- 140+
- families helped
- AED 480M
- in transactions
- 12
- launches reviewed in 2026
A demonstration character biography from the earlier prototype. Dates and figures illustrate the module and do not verify the model’s actual experience. Your own website uses agreed facts.
Inside the website · The broker’s voice
The developer’s materials.
The broker’s own voice.
I turn your interview and property knowledge into clear first-person copy. In this example Sophie explains what interests her about Samana Collecta, who might value island life and what she would check before making a recommendation.
Sophie Wolfson
A complete island experience.
I am interested in how the brochure connects the marina, shaded walks, gardens and residences. The terraced buildings and planted balconies make the landscape part of the address. That is the project’s strongest starting point for me.
I would first show you the whole island, then explore the places you would actually use.
Sophie Wolfson
Start with the journey home.
I would ask how often you need to reach the mainland and how comfortable you are making water travel part of your routine. The proposed yacht shuttle is central to that decision; I would confirm its departure point, operating conditions and final timetable.
The brochure proposes 30-minute normal intervals and 15-minute peak intervals. I would treat those as planned service details.
Sophie Wolfson
Match the home to the way you live.
I would compare the 1, 2 and 3-bedroom apartments with the floating and tree villas. A floating villa offers the most direct visual relationship with the sea; the tree villas suggest a more secluded setting in greenery. The choice starts with your priorities.
Before discussing value, I would request the exact layout, area, current price and payment terms for the selected unit. They are not supplied in this PDF.
Sophie Wolfson
An island rhythm needs to suit you.
I would put this project in front of someone looking for privacy, water views and an island setting with shared places to work, exercise and meet people. If you need frequent, spontaneous trips across Dubai, I would examine the travel routine carefully before suggesting a residence.
I would check access, everyday services and the specific unit with you before a reservation.
Sample copy in the demonstration broker’s voice; your own assessment is agreed with you.
The broker’s visual system
One recognisable broker.
A varied visual story.
I use each photograph once. Four different scenes show Sophie walking, observing the architecture, presenting a room and discussing the brochure. Source references are placed beside each scene; diagrams explain the production process without recycling portraits.
The person
A recognisable broker
I preserve Sophie’s identity, name and professional role. A live commission uses your photographs and verified experience.
The visual world
Samana Collecta materials
Water, terraced buildings, woven shade and warm timber come from specific brochure pages. They guide each scene.
The result
A website with your character
Your voice connects the images into a personal story. The same compositions can extend into advertising and your first message to a client.
01 / The arrival
The broker in
the arrival story.
I place Sophie in the arrival route: walking and looking ahead instead of holding a static pose. The marina, water and planted terraces anchor her in this particular development.
Inside the website · The broker’s voice
“I would start here, at the marina. Arrival is part of the home’s character, but it also has to work for your daily schedule. I would confirm the yacht route before moving on to the apartment.”Sophie Wolfson · Sample copy in the demonstration broker’s voice; your own assessment is agreed with you.
The reference behind the scene
A new rhythm of connection
The brochure describes a planned yacht shuttle every 30 minutes in normal hours and every 15 minutes at peak times. These are proposal details, not a verified operating timetable.
PDF · 4–902 / Between places
A closer view.
Attention to detail.
For the next scene I change the framing, outfit and action: Sophie studies the woven canopy. Pale stone and bronze glazing retain Samana’s architectural language.
Inside the website · The broker’s voice
“I notice the shaded passage, the texture of the stone and the planted routes. These are the spaces you walk through every day, so I give them as much attention as the view from the window.”Sophie Wolfson · Sample copy in the demonstration broker’s voice; your own assessment is agreed with you.
The reference behind the scene
Landscape as a daily route
A shaded promenade, pocket gardens, hammock grove, yoga and meditation gardens connect the island’s shared spaces. The amenity plan also marks the running trail and open-air gym.
PDF · 11–14, 20–2203 / Inside the residence
A professional gesture.
A recognisable interior.
Here I show her professional role through an open-handed presentation of the room. Oak panels, a curved sofa and water beyond the glazing carry through the two-bedroom reference.
Inside the website · The broker’s voice
“This is where I would ask you to imagine an ordinary morning. I like the connection between the living area and the water; then I would compare the actual unit’s layout and orientation with your priorities.”Sophie Wolfson · Sample copy in the demonstration broker’s voice; your own assessment is agreed with you.
The reference behind the scene
A visual language carried through
The one-bedroom dining and study area, two-bedroom living room and three-bedroom dining space repeat curved forms, warm timber, pale stone and large windows. These are brochure illustrations, not measured floor plans.
PDF · 34–4404 / A place to pause
A different pace.
A natural conversation.
In the lounge I change the posture and pace: Sophie sits, leans towards the table and turns a brochure page. Walnut and low furniture create a natural setting for a conversation.
Inside the website · The broker’s voice
“I would use a place like this to go through the options with you. A good recommendation should leave room for questions about access, daily services and the terms of a specific residence.”Sophie Wolfson · Sample copy in the demonstration broker’s voice; your own assessment is agreed with you.
The reference behind the scene
Shared spaces beyond the apartment
The proposed daily essentials include an island market, pharmacy, restaurant, island clinic, pet clinic, parcel room and laundry valet. The presentation describes these as part of the island programme.
PDF · 12, 21, 29–30Explore the remaining brochure references and modules
Example website content
Selecting details that
support your story.
I turn a long brochure into clear visual themes. These amenities illustrate the content a broker’s website can explain, with references back to the source.
The lagoon pool
Palms, planted edges and shallow pool loungers create an inward-facing water garden.
The beach club
Terraced water, a cascade and open sea beyond: the livelier meeting place on the shore.
A table beyond the shore
The floating restaurant is presented as a destination for long lunches and evening conversations.
The island at sunset
An infinity-pool view toward the floating restaurant, with the sea at the end of the landscape.
The pool terrace
The main pool render shows curved edges and an open-water outlook. I use this outdoor reference once, keeping the private jacuzzi image for the residence module.
A considered daily routine
Fitness studios, spa treatment rooms, sauna and a Beauty Atelier extend the programme indoors.
A module for the personal website
Project materials.
The broker’s perspective.
Here is how five residence types from the brochure fit a personal presentation: developer imagery, a concise explanation and Sophie’s own perspective. This demonstrates the structure; the source supplies no prices or sales terms.
1-bedroom apartment
A quieter scale
Dining and study, living space, bedroom and balcony are illustrated as connected moments of everyday island life.
I would begin here if you want a smaller home with the island’s shared spaces around it.Sophie WolfsonPDF · 34–37
2-bedroom apartment
Life framed by water
The illustrated living room and bedroom share a calm natural palette; the jacuzzi reference gives the sea view its own place.
I would compare this option for a couple or a buyer who needs a separate guest room.Sophie WolfsonPDF · 38–40
3-bedroom apartment
Room to gather
The brochure expands the living and dining spaces, then moves to the balcony and bathroom. Curved furniture and warm stone keep the rooms connected visually.
I would look closely at the living and dining arrangement if family time or hosting is your priority.Sophie WolfsonPDF · 41–44
Floating villa
The sea as your closest neighbour
A sculptural two-level form on the water. The illustrated interiors include living, dining, bedroom and kitchen spaces; the terrace is shown with an infinity pool.
I would consider this for someone whose main reason for choosing the island is a direct relationship with the water.Sophie WolfsonPDF · 46–52
Tree villa
A home among greenery
A more secluded architectural expression within the landscape, followed by living and kitchen-dining references in the presentation.
I would show this to a buyer looking for a quieter setting among greenery.Sophie WolfsonPDF · 53–55
Working with source facts
Explain the specifics.
Keep the facts traceable.
The brochure map explains the connection to the city. A module like this helps the broker discuss logistics. Travel times and schedules remain developer estimates until confirmed.
Brochure connection estimates
- Umm Suqeim
- 15 min
- Jumeirah Bay
- 20 min
- Burj Al Arab
- 20 min
- Palm Jumeirah
- 22 min
- Dubai Maritime City
- 22 min
- Bluewaters Island
- 30 min
These are the brochure’s indicative connection times on page 4, not road-driving times or guaranteed journey durations. Weather, departure point and the final service affect travel.
Sources and demonstration notes
Your identity. Your expertise.
Traceable project materials.
For a live commission I agree the biography, recommendations and material permissions with you. This example shows the ingredients and the information needed before your own launch.
Developer imagery
Island, homes and amenities are developer visualisations extracted from the PDF. They show the proposed design, not completed-property photography. Page references appear with each image.
Sophie Wolfson
The same existing model identity is used across four distinct scenes. Her presence demonstrates a broker-led presentation; the copy is not a personal endorsement, a verified biography or a claim that she visited the island.
Details to confirm
The PDF does not supply sales prices, floor areas, measured floor plans, payment terms or a handover date. The cover announces a brand reveal on 9 November 2026; that is not a completion date.
For your own website
I start with your photographs, verified experience, an interview and up-to-date developer materials. The forms on this page contact 3tf about commissioning a personal website.
What I create for you
A personal presentation
you can put to work.
I build the design and content around you and the selected development. We agree the scope, languages, advertising and enquiry integration around your practice.
Your personal website
Your name, biography, experience, property assessment, visual scenes and contacts, designed for desktop and mobile.
A visual system
An integrated hero, varied scenes featuring you and project imagery with a consistent visual direction.
The next conversation
A link to share, enquiry forms and context for each lead. Advertising, additional languages and CRM can be added to the agreed scope.
Off-plan and the secondary market
Off-plan and
secondary market.
A new development needs approved developer materials. A resale home needs photographs of the actual apartment. In both cases, the buyer meets the broker who can help.
01 · Off-plan and new homes
The developer’s project.
Your broker’s perspective.
Your identityYour nameYour expertise
Developer worldArchitectureVisual language
SOPHIE WOLFSONSAMANA COLLECTAOne personal presentation
Sophie Wolfson’s portrait and developer visualisations of SAMANA COLLECTA.
- Approved developer visualisations, brochure, masterplan, layouts, prices, payment schedule, handover date and current availability.
- The broker’s first-person recommendation: who the property suits and why they would consider it.
Request a price list, check a unit or discuss the project.
02 · Secondary market
The actual apartment.
The broker who knows it.
Resale presentationActual roomsThe broker’s assessment
Developer interior visualisations from the supplied SAMANA COLLECTA brochure. Your resale page uses photographs of the actual apartment.
- Professional photographs and video of the home, views, layout, condition, asking price and viewing availability.
- The broker’s first-person recommendation: who the property suits and why they would consider it.
Discuss that apartment, make an enquiry or arrange a viewing.
The same rooms. The same broker. A natural next step.
For resale in particular, the buyer should recognise the apartment they saw in the video. A personal link works in advertising, WhatsApp and follow-up conversations. When a property is sold or its status changes, we update the page through the agreed process.
Agencies and projects
we have worked with.
These agencies and projects are part of our real estate work. Alongside my team, I have also worked with around ten other agencies and many independent brokers.
D and B Properties
F and C Properties
Whitewill
DDA Real Estate
Idigov Real Estate
One Broker GroupFranck Muller project
Empire City
Empire Heights Properties
Unique Properties
Mira Real EstateNow Mira International
EVA Real Estate- CrystalCrystal
Coldwell Banker UAE
Rosenheim
Le Pax Realty
Medeya International
Neginski International Real Estate
My team and I at 3tf
Our real estate
experience.
“My team and I at 3tf connect your advertising, website and CRM so the right broker receives each buyer’s enquiry with the context to continue the conversation.”
I lead our real estate work at 3tf. Over 3.5 years, my team and I have worked with major Dubai agencies and independent resale brokers, bringing advertising, creative, websites and sales follow-up together. The figures below reflect the work we have delivered together.
3.5 yearsFocused on real estate
5–7Agencies managed by our team at a time
$100–2,000Daily ad spend we managed per agency
$100–150kMonthly spend we managed across clients
$3M+ in advertising spend over three years
By my conservative estimate, my team and I managed more than $3 million in client advertising spend over three years. These figures describe our clients’ campaign budgets. I led the work across 5–7 agencies at a time, with daily budgets of $100–2,000 per agency.
Buyers speak different languages
Real estate campaigns.
In your buyer’s language.
We adapt the creative, website and enquiry handling. Other languages can be included by agreement.
Choose a language to preview the banner. Translations and routing to the right broker are agreed before the campaign goes live.
A voice for each marketYour perspectiveIn your client’s language
CRM and ERP for your agency
A real estate CRM.
Built around your team.
We adapt our own platform to your brand, team and off-plan or resale sales process. Explore six example interfaces.
01 / Leads
Every enquiry arrives with context.
Video source, project, questionnaire answers, budget and assigned broker. The personal website keeps the same project in view; the CRM keeps the buyer’s context together.
Six demonstration interfaces based on our ERP. Buyers, projects and financial figures are fictional.
Fit your sales process
Fields, pipelines, qualification and reporting.
Connect your sources
Website forms, agreed imports and routing.
Prepare your team
Roles, access, tasks and backups.
Test and hand over
Test enquiries, broker handover and training.
What do we agree before implementing the CRM?
Modules, fields, integrations, data migration, roles, hosting, backups, training and support. CRM implementation is a separately quoted service. Standard website form routing is agreed within the page-production scope.
Let’s discuss your project
Leave your number. We’ll help you choose the next step.
Two paid channels. One goal.
Google Ads
and Meta Ads.
We use your ready-made property video to reach buyers, qualify their interest and continue the same property story on a personal broker website. Google Search provides a second route for buyers already looking.
One property.
A continuous story.
We run Facebook and Instagram ads using your finished property video, then qualify the buyer before opening the broker’s page for that exact project. The person, property and message stay recognisable.
- Agree the market, language and definition of a qualified enquiry
- Set up audiences, tracking and the handover to your broker
- Optimise using lead quality and feedback from your sales team
Campaign management, ad design and advertising spend are agreed separately. Lead cost depends on the market and offer.
An example of the advertising approach
Samana Collecta private island residences
Illustrative advert · 3tfSamana Collecta.
your-agency.example / samana-collecta
Samana Collecta.
Your island perspective.
Explore the island residences and discuss the current project documents with your advisor.
Your property video.
A connected campaign.
- Campaign messageThe property, buyer’s priorities and the broker’s own recommendation
- Your ready-made videoApproved video supplied by you, your broker or the developer
- Placement and approvalYour finished video in the agreed ad placements, with campaign approval before launch
- Test and improveReview qualified enquiries, viewings and sales feedback
For agency owners, CEOs and heads of sales
Broker websites.
Volumes and pricing.
I plan the rollout around your agency’s broker team and the properties each person wants to sell. On every personal page, the broker speaks in the first person, explains their assessment and tells the buyer why they recommend that property. My team turns their expertise into the page’s story.
You can start with 10, 20, 50, 100, 200 or more pages. I use one approved design, or up to three closely related templates, while each page keeps its own broker portrait, recommendations and contacts.
One page costs $2,500. At 200 similar pages, the rate is $500 per page, or $100,000 in total. Orders above 200 pages receive an individual proposal.
- Your team
I agree the rollout around your broker team.
- Their choice of projects
Each broker selects the properties they want to sell.
- Their personal pages
My team adds each broker’s photo, perspective and contacts.
Your personal presentationYour identityYour property expertise
A broker from your agencyTheir properties.
Their perspective.
Their own contacts.
Their perspective.
Their own contacts.
SAMANA COLLECTA/sophie-wolfson/azizi-florence
Bugatti Residences/sophie-wolfson/bugatti-residences
A resale apartment/sophie-wolfson/marina-apartment
Illustrative names and addresses. One broker can have 50 personal pages: one for each property they choose to promote.
Website production · USD
Choose your volume
1 property page
$2,500/ page
Total: $2,500
One personal page for one broker and one property, within the scope of the Sophie Wolfson example.
View all volume rates
| Pages | Per page | Total |
|---|---|---|
| 1 | $2,500 | $2,500 |
| 5 | $2,250 | $11,250 |
| 10 | $2,000 | $20,000 |
| 20 | $1,750 | $35,000 |
| 30 | $1,500 | $45,000 |
| 40 | $1,250 | $50,000 |
| 50 | $1,000 | $50,000 |
| 100 | $750 | $75,000 |
| 200 | $500 | $100,000 |
Similar property pages.
One shared system.
- One approved design or up to three closely related templates
- A professional portrait and the broker’s first-person recommendation
- Property materials, responsive layout and contact buttons
- A page address and agreed enquiry routing
$500 minimum per pageAt an order of 200 similar property pages.
What is quoted separately?
Different designs, new structures, custom functionality and bespoke integrations receive a separate quote. Ten different websites do not qualify for a rate of $500 each.
Domain registration and renewal, hosting, CRM subscriptions, photography, translations, ad design, campaigns and ongoing updates are separate line items. Any finished video is supplied by the client. Advertising spend is separate.
How do personalisation and updates work?
After you approve the first page, my team creates the broker and property versions programmatically. We adapt portraits, copy and contacts, connect page addresses and enquiry routing, then check each page.
We agree the authoritative source for prices and availability, and who approves updates. Shared property information can be updated across versions. Live availability requires a suitable feed or integration.
From your materials to a working address
Website production.
From materials to launch.
Choose a stage to see what we need from you and what my team takes care of.
Your production workflowMaterialsPersonal presentationWebsite and CRM
Broker portrait
in high resolution
in high resolution
01 / Materials
Start with the right materials.
Professional broker photographs, biography, contacts and agency branding. For off-plan, an approved developer pack; for resale, real photographs and video of the apartment.
From you: approved materials, access and one person who signs off the work.
From the first video to the sales conversation
From the first video.
To an informed conversation.
We connect the Meta creative, a detailed questionnaire, a personal project page and your CRM. The buyer stays with the same property and the same broker at every step.
Illustrative buyerAlexPropertySAMANA COLLECTABrokerSophie Wolfson
01 / 06 · Meta video
Meet the broker and the property.
Your finished video introduces a real broker personally presenting this exact property. My team connects the video you supply to the campaign, qualification form and personal property page. You approve the campaign before launch. The next click leads into a useful qualification step.
Alex · SAMANA COLLECTA · Sophie Wolfson
The personal introductionYour faceYour professional identity
The developmentArchitectureThe details worth discussing
Your perspectiveYour recommendationA reason to continue
Your videoCampaign setupQualificationClient approval
02 / 06 · Qualification
Understand the buyer before the handover.
A detailed questionnaire gives the broker more than a name and a number. We ask about budget, purpose, timing, financing and property preferences. These answers travel with the enquiry through the rest of the journey.
Alex · SAMANA COLLECTA · Sophie Wolfson
Try the illustrative questionnaire
What are you looking for?
This demo uses an illustrative buyer. Your selections stay on this page and are not stored or sent.
03 / 06 · Personal page
Continue with the same broker and project.
The buyer arrives at a personal page about the property they just saw. Sophie continues the story in the first person: her view of the location, the reasons behind the price and the buyer she would recommend it to. The advert and the page feel like one conversation.
Alex · SAMANA COLLECTA · Sophie Wolfson
SAMANA COLLECTA · Sophie’s website example
Your personal presentationYour identityYour property expertise
Same propertySame brokerFirst-person recommendation
The broker explains why the property is worth considering, with location knowledge and price comparisons to support the recommendation.
04 / 06 · CRM handover
Give the broker the full context.
We pass the enquiry into the agency’s CRM with its source, project, assigned broker and qualification answers. The broker can pick up the buyer’s priorities and continue the conversation instead of starting the questions again.
Alex · SAMANA COLLECTA · Sophie Wolfson
Illustrative enquiry record
Ready for follow-upAlex · SAMANA COLLECTA
Source Meta video → questionnaireAssigned to Sophie Wolfson
- Budget
- AED 2–3 million
- Buying purpose
- Investment
- Purchase timeline
- Within 3 months
- Financing
- Cash
- Property preferences
- 2 bedrooms + sea view
05 / 06 · Conversation
Turn the context into a useful conversation.
The broker follows up with the right information, answers the buyer’s questions and agrees a next step. It may be a call, a project presentation or a viewing, depending on the property and the buyer’s readiness. The CRM keeps the next action visible.
Alex · SAMANA COLLECTA · Sophie Wolfson
Your personal presentationYour identityYour property expertise
Example conversation planAlex’s priorities
Alex’s priorities
are already here.
01Confirm budget and the reason for buying.
02Compare suitable options within this project.
03Explain the price, terms and open questions.
06 / 06 · Decision and deal
Support an informed decision.
The aim is a well-informed buyer and a clear sales process. If the buyer decides to proceed, the agency manages availability, reservation, documents and the transaction. We keep the marketing, page and CRM connected so the sales team can see what happened.
Alex · SAMANA COLLECTA · Sophie Wolfson
A possible next stepFrom interest
From interest
to a considered decision.
- 01Choose an option
Confirm fit, availability, price and terms.
- 02Reserve and review
The agency handles the agreed documents and checks.
- 03Complete the transaction
Record the outcome and keep follow-up organised.
A connected journey improves the handover.
A completed sale depends on the buyer, the offer and the agency’s sales work. It is not a guaranteed outcome.
Step 1 of 6 · Meta video
How I present your broker and property
Real photographs.
Accurate property details.
We bring your broker, your property and your approved information together. AI can help with composition and presentation; it must preserve the person’s identity and the facts about the home.
Your personal presentationYour identityYour property expertise
01 / The person
Your broker, recognisably themselves.
Use their professional portrait and an approved first-person recommendation.
Your personal presentationYour identityYour property expertise
02 / The actual home
Resale needs real photographs.
Show the apartment’s actual rooms, views, condition and amenities. No invented features.
Your resale page uses genuine photographs of the actual apartment.Your personal presentationYour identityYour property expertise
03 / The future project
Approved renders. Clear conditions.
Off-plan visuals are identified as developer visualisations, supported by the agreed project documents.
- Identity and property features preserved
- Prices, availability and conditions checked
- Broker and agency approve the final page
From my blog
The thinking behind
the whole journey.
In my blog, I share how my team and I connect property websites, advertising and follow-up. Explore the decisions that help an enquiry become a useful conversation.
Read my blog
More checkout languages: I would test the purchase first
Shopify removed the combined UI extension translation limit. I would use the extra space to clarify delivery, errors and the final purchase commitment.
Read the article
Google AI Mode ads: prepare the landing page
My take on Google’s AI Mode ads expansion: what UAE teams should verify, how I would prepare a landing page and which enquiry metrics I would trust.
Read the article
Google Connected Apps: start with one action
My take on Google’s Connected Apps preview for Search and Gemini: the first booking workflow I would test, the checks I would run and what UAE teams should know.
Read the articleWhat I create for you
Let’s bring your identity
and your project together.
Tell me about the development you represent. I’ll suggest how to bring your identity, experience and developer materials together in a personal website.
Let’s discuss your project
Self-Driving CRM System
AI enquiry handling.
From first reply to broker.
The AI assistant introduces itself, uses the answers already provided and asks only what is still missing. Your broker takes over with the property and buyer’s priorities in view.
Example conversationAI assistant
I completed the questionnaire and explored Sophie’s page. Can I arrange a viewing?
I’m the agency’s AI assistant. You selected a home for yourself, up to AED 3 million. Is this weekend still a good time to speak with Sophie about a viewing?
Yes. Saturday afternoon would work.
Ready for the brokerOwn use · Up to AED 3 million · Weekend viewing
Respond
While the property is still on the buyer’s mind.
Understand the request
Confirm existing answers and fill the gaps, without repeating the questionnaire.
Hand over to the broker
Context, ownership and a follow-up task.
Voice models and integrations
We connect voice assistants through commercially available models and supported APIs. Languages, telephony, CRM actions and transfer to a person are tested before launch.
We are exploring Dessa from Jack Dorsey’s company Block. As checked on 25 October 2026, a public commercial API and integration licence had not been confirmed; early access was limited to safety researchers.
Official information about DessaIllustrative workflow. Automation, models and voice services are quoted separately.
Before increasing your advertising budget
Is your website
ready for traffic?
Tick the checks you have already completed. This is a launch-preparation checklist, not an automated website audit.
0 of 5 checks
0.4 s to the first content — from our published PageSpeed laboratory test. It is not the full page-load time or a promise for every website.
Read the Instagram breakdownBefore we start
Questions about
your project.
Pricing, timing, materials, domains, CRM and enquiry handling.
Which advertising channels do you manage?
We focus on two paid channels: Google Ads and Meta Ads, including Facebook and Instagram. Our in-house team plans the campaigns, prepares audiences, sets up tracking, manages the advertising budget and reviews lead quality with your brokers.
Who creates and approves the ads?
My team prepares the campaign copy and ad designs from approved property materials. You, your broker or the developer supply any finished video used in the ads. We connect those assets to the questionnaire, personal property page and CRM, and you approve the campaign before launch.
How much does real estate lead generation cost?
We prepare an individual proposal based on your properties, markets, languages, creative requirements and campaign scope. Campaign management, ad design and advertising spend are agreed before launch. We optimise for an efficient cost per qualified lead using campaign data and broker feedback. The website volume prices on this page apply to website production, not to lead generation or advertising spend.
Can you install a CRM specifically for our real estate agency?
Yes. We install and adapt our CRM and ERP platform to your agency’s branding, team and sales process. The scope can include lead capture, broker assignment, off-plan and resale pipelines, buyer and property records, meetings, document workflows, commission tracking and reporting. We agree migration, permissions, hosting, backups, supported integrations, training and support before launch. CRM implementation is quoted separately from website production. The six interface examples on this page use fictional data.
Is this a property sales site or a service example for brokers?
This is my marketing case study for brokers. Sophie Wolfson and the Samana Collecta brochure show how I integrate a broker’s identity with developer materials in a personal website. Sophie’s biography and opinions are demonstrations; renders and AI scenes are labelled. Forms contact 3tf about commissioning your own website, not buying a residence.
Can you handle campaigns in different languages?
Yes. We adapt the creative, website and enquiry journey for the agreed audience. English, Hindi, German, French, Italian, Arabic, Russian and Chinese are examples; other languages can be scoped. We review translations and agree how enquiries in each language reach the right person before launch.
What does the Self-Driving CRM System do?
We configure an AI-assisted workflow to reply to incoming enquiries, ask qualification questions, record buyer preferences, assign the lead and prepare a broker handover. We can add follow-up tasks, viewing requests and voice assistance where supported. The actual channels, model, CRM and actions are agreed and tested. AI and CRM work is quoted separately from the website rollout.
Can you improve our existing website before we launch ads?
Yes. We review mobile loading, images, code, the property presentation, enquiry forms, campaign attribution and CRM delivery. We then propose the fixes that matter for your visitors. Our published PageSpeed example shows 0.4 seconds to First Contentful Paint in one lab test, not a universal promise for full loading time.
Do you work with both off-plan and resale properties?
Yes. For off-plan and new developments, we use approved developer renders, brochures, plans, prices, payment schedules and availability. For secondary-market or resale properties, you supply professional photographs and any finished video of the actual home, together with its layout, condition, views, asking price and viewing details. Both approaches put the broker’s expertise and contact details at the centre of the website.
What experience do you bring to real estate lead generation?
I’m Nikita Lutsenko, founder of 3tf. For 3.5 years, I’ve focused exclusively on generating and managing real estate leads for Dubai agencies and independent resale brokers. I’ve worked with D and B Properties, F and C Properties, Whitewill, DDA Real Estate, Idigov Real Estate, OBG on a Franck Muller project, Empire City, Empire Height, Unique Properties, Mira, EVA Real Estate, Crystal, Coldwell, Rosenheim, Lepax and Medeya International. I’ve also worked with around ten other agencies not listed here and many independent brokers. I managed 5–7 agencies concurrently, with individual agency advertising budgets of USD 100–2,000 per day. Combined monthly advertising spend across my clients was USD 100,000–150,000. I use that experience to guide my approach to relevant traffic, broker positioning and lead follow-up.
What do you need to build a broker website?
Professional, high-resolution photographs of every broker; approved biographies and contact details; agency branding; and the property materials. New developments use the developer’s approved project pack. Resale homes need good photos and video of the actual property, its layout, condition, price and viewing details. We also need your domain choice, required hosting and CRM access, lead assignment rules and one person to approve the work. Photography can be arranged separately.
Why should this convert relevant traffic better?
The buyer sees the same broker, project and offer that attracted them in the advert. The page explains the broker’s recommendation, answers practical questions and makes the next step clear. That gives relevant visitors stronger reasons to enquire. The actual uplift depends on traffic, offer, pricing and follow-up; enquiry and sales data establish the result.
Can one broker have fifty property pages?
Yes. One broker can have a separate personal page for every project or resale property they choose to promote. For example, fifty pages can belong to one broker or be shared across an agency team. Each broker-and-property version counts as one page, with its own address, project information, recommendation and enquiry route. Volume pricing depends on a shared approved structure, using one design or up to three closely related templates.
How do you make each page personal to the broker?
We professionally compose the broker’s high-resolution portrait into the developer’s approved render, or build around photographs of the actual resale home. We write in the broker’s first person, explaining their own opinion, the project’s strengths, who it suits and why they recommend it. The broker approves the copy. Each page carries their contacts and the agreed CRM assignment, so they can share the link in relevant campaigns, WhatsApp messages and buyer follow-ups.
How do you create websites for the rest of our team?
I work with agency owners, CEOs and heads of sales to plan the rollout around their team and property portfolio. For example, 100 brokers with two property pages each need 200 pages. After you approve the first page, my team generates the agreed versions from one design or up to three closely related templates. We personalise each broker’s photo, first-person recommendation, property materials and contacts, connect the page address and CRM enquiry route, and test each version. You pay for pages, not the number of brokers; this shared structure makes volume pricing possible.
How much does a website like Sophie Wolfson’s example cost?
One single-page property website to the scope shown in the Sophie Wolfson / SAMANA COLLECTA example costs USD 2,500. The volume schedule for similar websites is USD 2,250 each for 5, USD 2,000 for 10, USD 1,750 for 20, USD 1,500 for 30, USD 1,250 for 40, USD 1,000 for 50, USD 750 for 100, and USD 500 for 200. Terms are negotiable, but no website costs less than USD 500. Domain registration, hosting, subscriptions and additional scope are itemised in the proposal.
Can we order ten different designs for USD 500 each?
The USD 500 rate applies to an order of 200 similar websites using one approved design or up to three closely related templates. It covers broker and property personalisation and reconnection within the agreed shared setup. Ten different designs, new structures, different functionality or custom integrations are quoted individually.
How long does website production take?
I allow up to two working days for one personal property page. For a rollout using the approved shared design, my team can produce 20 pages in one week or 200 pages in one month. The schedule starts once the template is approved and I have all agreed broker and property materials and the required access. I agree delivery milestones with you before production. Approval time, domain activation and custom integrations are confirmed separately; other volumes, including more than 200 pages, receive an agreed schedule in the proposal.
Do you buy the domain and connect the website?
Yes. We help choose and purchase the approved domain in your agency’s account, or connect an existing domain or subdomain. We configure hosting, domain records and HTTPS, check the live address, and hand over access and renewal information. Registration, renewal and hosting charges are shown separately before purchase.
How does the CRM connection work?
We agree the CRM, form fields, project tags and broker assignment rules, then connect the website forms and send test enquiries. Where supported, the lead includes the broker, project and campaign source. Direct WhatsApp and call buttons use the correct broker’s contacts; recording those conversations in a CRM requires a supported connection. Standard form routing is agreed in the website scope; custom CRM development is quoted separately.
What is included in website production?
The agreed website scope covers the personal page, mobile layout, developer content, contact actions, domain connection, standard lead routing and launch checks. Domain registration and renewal, hosting, CRM subscriptions, custom integrations, photography, translations, campaigns and ongoing updates are itemised separately. Any finished video is supplied by the client. Advertising spend is separate.
How do prices and availability stay current?
We agree which developer or agency source is authoritative and who approves changes. Shared project information can be updated across the generated versions. Live availability requires a suitable feed or integration; otherwise updates follow the agreed manual process.
Where will enquiries go?
Each broker’s website can route WhatsApp, calls and form enquiries to that broker or through your agency’s agreed CRM rules. We preserve the project and campaign context where the connected systems support it, so your team knows what the buyer came to discuss.