Marketing ROI reporting.

A transparent reporting model for costs, revenue and the assumptions behind your marketing return.

Analysts compare source cards with a chart and inspect one bar through a magnifying glass.

Agree what is included in the calculation.

Return figures become misleading when teams use different cost or revenue definitions. We help you document the inputs, separate estimates from observed outcomes and create a view the business can discuss consistently.

What we can build together.

The final deliverables, review rounds and schedule are agreed around your brief.

Metric definitions: Agree the distinction between revenue, margin, media return and the broader costs in scope.
Cost and outcome mapping: Connect the available spend, lead and sales records.
Reporting model: Build the agreed calculations with assumptions and exclusions visible.
Review process: Compare periods and channels in context, accounting for sales cycles and incomplete data.

Keep the inputs visible.

Agree the cost basis

A report using only media spend answers a different question from one including production and agency costs. Write down which inputs belong in the calculation and who supplies them. This avoids comparing figures that share a label but use different assumptions.

Respect the timing of the sale

For a business with a long sales cycle, this month’s spend may contribute to later outcomes. Choose a review approach that reflects the available evidence and timing. Label estimated values and keep them distinguishable from recorded revenue.

From brief to handover.

Define the business question
Agree which return measure to use and which costs and outcomes belong in it.
Validate the inputs
Check source data and document estimates, missing records and matching limits.
Build the reporting view
Present the result with the context needed to use it for decisions.