Start a project

Logo and identity

Max and Mark: Logo and identity.

A sharply drawn wordmark and a distinctive ampersand build a monochrome identity for Max and Mark.

Max and Mark: A sharply drawn wordmark and a distinctive ampersand build a monochrome identity for Max and Mark.

Inside this identity.

The presentation centres on the custom lettering and the ampersand as a compact standalone mark. Architectural signage, clothing and a simple type palette show how the system extends beyond the logo.

Focus
Custom wordmark, Ampersand symbol, Monochrome applications
Presentation
11 selected pages from a 17-page document
Source
Source presentation credit: JetPro, 2024. Artwork reproduced from the supplied Max and Mark PDF. Selected spreads have been adapted into English.

Explore another direction.

All brandbook examples
Max and Mark: Orange and black connect a collection of boxes, bags, gift cards and wrapping materials.

Max and Mark

Packaging collection

Max and Mark: A revised orange palette and three box designs develop the Max and Mark packaging system.

Max and Mark

Updated box designs

Not sure what you need?

Tell us what you want to fix or grow, and we’ll suggest where to start.