Real estate
D and B Properties
Leads for sales and rentals across Dubai, at 41% lower cost.
- 41%Lower cost per lead
- 150Leads a month
- 2.1%Site conversion rate
The brief
D and B Properties lists homes for sale and rent across Dubai. Paid campaigns brought traffic, but the cost per lead kept rising. They asked us to find where the budget was leaking.
What we did
- Campaign audit
- Google Ads
- Meta Ads
- Landing pages
- Conversion tracking
- Conversion rate optimisation
An honest audit
We reviewed every campaign, keyword and audience, and paused what did not bring leads.
Separate paths for buyers and tenants
Sales and rental campaigns got their own ads, pages and budgets.
Landing pages that convert
Short pages for each area, with prices, filters and a quick form.
Tracking fixed first
GA4 and ad conversions rebuilt, so every decision used real lead data.
The results
- 41%Lower cost per lead, same monthly budget
- 150Leads a month across sales and rentals
- 2.1%Of landing page visitors send an enquiry
Stack
- Google Ads
- Meta Ads
- Google Analytics
- Google Search Console
- Microsoft Clarity
- Zoho
“Same budget, more leads, and we can see where each one came from.”
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