E-commerce
Cataleya Flowers
A new brand and online shop that tripled online revenue in a year.
- 3.1×Online revenue
- 24kInstagram followers gained
- 5.2×Return on ad spend
The brief
Cataleya Flowers made beautiful bouquets, but its look did not match them. Most orders came by phone, and Instagram grew slowly. They asked for a brand, a shop and a plan to sell online.
What we did
- Visual identity
- Logo design
- E-commerce website
- Product photography
- Social media management
- Meta Ads
A brand that feels like the flowers
A new logo, palette and packaging system, used the same way on the shop, the boxes and Instagram.
A shop built for gifting
Same-day delivery slots, card messages and a simple checkout, designed for phones first.
Instagram as a shop window
A weekly plan of product photography, reels and stories that link straight to the shop.
Ads around the big days
Meta campaigns planned around Valentine’s Day, Mother’s Day and Eid, with catalogue retargeting.
The results
- 3.1×Online revenue in the first year, against the year before
- 24kInstagram followers gained in twelve months
- 5.2×Return on ad spend across Meta campaigns
- 62%Of orders now placed online
Stack
- Meta Ads
- Google Analytics
- Metricool
- Mailchimp
“People find us on Instagram and order in a few taps. The phone still rings, but for the big orders.”
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